We are proud to officially launch the Mid-Atlantic 50+ Housing Council!
NAHB economists have told us that a quarter of all new homes sold this year are forecast to be sold to people 55 and older. The number of homes sold to that age group is projected to grow every year for the following seven years, holding steady at about 250,000 homes a year until 2030.
That forecast highlights the fact that every builder is building for the 50+ housing market — now and for the foreseeable future. Even builders whose market has always been first-time, as well as move-up buyers in their 20s, 30s and 40s will have to understand that it’s the active mature market — aging boomers — who have the equity and the savings to easily purchase a more user-friendly home in their 50s, 60s and 70s.
Here’s the most important thing: Mature market buyers don’t want the same things that younger buyers want. So a builder who isn’t offering the features mature buyers expect — such as one-story homes that minimize stairs, homes with first-floor owner’s suites, high-performance energy-efficient homes or kitchens designed to minimize bending and reaching — won’t even be considered by at least a quarter of all new home buyers.