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Events, News and Info

55+ Marketing Trends: A Successful Collaboration!

November 5th, 2015 – Lisa Price, of Lisa Price &
Associates presents: 55+ Marketing Trends

Lisa Price

The event took place at Liseter, by Toll Brothers in Newtown Square, PA and was a collaboration of the Home Builder’s Association of Delaware, Maryland Building Industry Association, Building Industry Association of Philadelphia, Builder’s League of South Jersey, Home Builder’s Association of Bucks/Montgomery Counties, Building Industry Association of Lancaster County, and the Home Builder’s Association of Chester and Delaware Counties.


Attendees in the lower level of the Carriage Barn, by Toll Brothers.

Lisa gave updates on what’s happening in the 55+ housing market.  She discussed age restricting versus age design.  Lisa identified voids in the 55+ market, and how Baby Boombers impact the rental housing market.


Lisa Price, of Lisa Price & Associates, Speaks on 55+ Marketing Trends.

Followed by Lisa Price’s presentation, a panel consisting of five builders, was moderated by Barbara Kleger of Kleger Associates.


From Left to Right:Tim McCarthy, Chairman of NAHB 55+ Housing Industry Council ,Todd Pohlig, Pohlig Builders, Frank McKee Jr.,McKee Builders, Pete Sikora, Bozzuto Group , Mike Young, Toll Brothers

The Builders answered questions about design, and the trends they are seeing in their market areas.  All builders agreed that there were no particular features that the 55+ market sought, other than personalization and making housing unique to them.

Thank you to our Sponsors:

2015 PMN Logo
Sobieski Logo 2014
Tricon Construction Management Logo


Special thanks to:

Barbra Kleger of Kleger Associates
Mick Kenney of McKee Builders
Mike Young of Toll Brothers
Jennifer Pedley of Toll Brothers
Marianne Scott of Building Industry Association of Philedelphia

For their hard work in helping organize, set up, and make the 55+ Marketing Trends event run smoothly.

To learn more about the 55+ Housing Industry Council, or how to join, click here.

About HBA of Delaware

HBA/DE has been an integral part of the growth and economic development of the State of Delaware since 1947. HBA/DE was founded as a non-profit state affiliate of the National Association of Home Builders (NAHB) representing home builders and other businesses directly related to Delaware's Home Building Industry. Consisting of Builders, Remodelers and a group of diversified associate members, the Home Builders Association of Delaware strives to protect and preserve housing as a symbol of America.


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