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Middletown Kitchen and Bath Wins Best Website Regal Award

WILMINGTON – Middletown Kitchen and Bath of Middletown, Delaware has won “Best Website” at the Regal Awards ceremony on Friday, May 20th. The Home Builders Association of Delaware (HBA/DE) 25th Annual Regal Awards took place at the Delaware Center for Contemporary Arts in Wilmington, Delaware.

Mark Gandy, President and Founder of Middletown Kitchen and Bath, hired iKANDE Advertising of Bethany Beach, Delaware, to design the new company website. The new, mobile-friendly website for Middletown Kitchen and Bath at has had the greatest impact on sales, more so than any other social media application or electronic software. With mobile device browsing surpassing traditional desktop searches, the site has a layout that intuitively reconfigures itself depending on the users preference. The modern color palette, parallax scrolling, professional lifestyle photography and Search Engine Optimization (SEO) built into every page, combine structural design with an eye-catching layout to create the ultimate use of technology.

The goal of the new website was to stand out from competitors online and provide potential customers with relevant information about Middletown Kitchen and Bath.

“As Mark and I discussed in the design phase, anyone in this business can and does saturate their web site with project photos and stock photos of kitchens and baths. We wanted the site to be different. We focused on showing diversity and the “human” side of the business,” says Damien Golden, Creative Director, iKANDE Advertising.

By using the right search engine optimization tactics, complying with Google mobile-friendly benchmarks, and presenting a technologically advanced website filled with engaging photos, real life customer testimonials, calls to action, and sample projects, a strong connection with potential customers can be made.

Mark Gandy adds, “Between the quality of the site, the SEO friendly content management system, and my own blogging and SEO efforts, after only being live for a few months, I am already ranking on the first page of organic search results for key words in my immediate market, and my web site presence already has a 71% grade via To say I am extremely pleased is an understatement.”

The target market of the website is homeowners located in, or within 70 miles of, Middletown, Delaware who are searching for a design-build partner for their kitchen, bathroom or interior space renovation. Average project budget is from $17,000 to $50,000.

About Middletown Kitchen and Bath

Middletown Kitchen and Bath provides interior design services utilizing Pro Kitchen software. They also sell kitchen and bathroom cabinetry, countertops, appliances and fixtures. Their services include floor to ceiling, turn-key remodeling for kitchens, bathrooms, and other interior rooms of the home. Their showroom is located in Middletown, Delaware.

About iKANDE Advertising

iKANDE Advertising, an award-winning design company based in Bethany Beach, Delaware, caters to small to medium sized companies who need to grow their customer base. iKANDE Advertising provides eye catching design that gets results. Their services include web design, graphic design, printing and social media.


For additional information please visit

Or contact Damien Golden, iKANDE Advertising, 302-727-0071


About HBA of Delaware

HBA/DE has been an integral part of the growth and economic development of the State of Delaware since 1947. HBA/DE was founded as a non-profit state affiliate of the National Association of Home Builders (NAHB) representing home builders and other businesses directly related to Delaware's Home Building Industry. Consisting of Builders, Remodelers and a group of diversified associate members, the Home Builders Association of Delaware strives to protect and preserve housing as a symbol of America.


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